Menelik Nesta Gibbons, known as Don Dada celebrated his VIVA Mandela song reaching DOUBLE Platinum within a short 4 months of release. That is amazing!
An achievement that must not be undermined as there is speculation that it is a possible ‘industry first’ as it is unheard of for an indie artist to achieve double platinum within four  months of releasing a track.
BREATHING LIFE THROUGH MUSIC
Over the years Don Dada has added quite a list of accolades to his professional portfolio, notable including after decades of unofficial songs and working on others productions, in April 2016 Don Dada decided to step into his next phase and released his first registered singles WANT THAT and Pheshe Phaya which he performed on the Mandala Day Tribute Concert. From the Mandela Concert stage Dada went straight into his studio and completed the full AVANT GARDE Album is less than 3 days (the album is available on digital platforms worldwide).
In 2017 he pushed the boundaries further and promoted his album in Zimbabwe. It was during this tour that he received an offer through Content Connect Africa to do the 2017 Mandela song. This fuelled the birth of his VIVA Mandela song supported by CCA, MTNSA and has relevant Nelson Mandela Foundation permissions.
Don Dada feels that he was again destined to link with the 1912Radio where is spent 2017 Mandela day on air chatting about his track and together with the 1912Radio spending the 60minutes cleaning the streets and serving snacks to the public this forming a strong bond and decision to join the 1912Radio starting his own weekly Hip-Hop segment called HipHop4Life #DadaFriday in September 2017. By the 2nd week of the show in his true Dada #GameChanger style, Dada convinced the 1912Radio to transform RuFF CuTT Studio to include broadcasting and now claims the title ‘First Artist with Active In-house Broadcasting Capability’ You should catch his HipHop4Life #DadaFriday 18h00 – 20h00, this show currently boosts an average of 15k views per session.
He released the remix of his platinum ‘VIVA Mandela’ ft the legendary Mahotella Queens. He debuts this remix on the prestige Mandela Day 2018 launch stage held in Constitutional Hill. This is Don Dada’s thoughts on making VIVA Mandela and working with the Queens. VIVA Mandela Don Dada thoughts:
Don Dada has an amazing and inspiring narrative with achievements that are a rarity and are extraordinary for an independent artist, it gives hope and encourages commitment, dedication and perseverance. Don Dada interacts with schools and communities and is putting all efforts into becoming a self-made success as his #ActionAgainstPoverty making him an opportune candidate to inspire the youth target market. Don Dada this is a narrative of tolerance, generations working together and that talks to Tata Nelson Mandela ideals and legacy.
The ‘VIVA Mandela’ remix choice of featuring the legendary Mahotella Queens is the symbol of, generations can work together to achieve the same goal, like the late Tata Nelson Mandela our Mahotella Queens are South Africans yet global icons and a song that will appeal to multiple generations.
The track ‘Long Live Mama Winnie Mandela’ featuring Afripella is a tribute to a fierce legendary freedom fighter and Mother of our nation. Mama Winnie is our history, I really wanted to be a part of that history and like Mama, I wanted to expand that opportunity to others by taking them along on that journey, I wanted people to experience the journey while I break the notion of ‘each man for his own’ in this industry”, said Don Dada. He added that the selection of a big choir very talented choir fulfilled this desire, Afripella are young committed, dedicated, hardworking musicians that deserve to be heard. He also mentioned that he is really thankful that they shared his sentiments and realised the dream. Thank you Mama, your work continues.
Don’s music is available on all digital platforms globally. Find him on social media @dondadamusic!
By: Fortunate Machaba